Sanki Global
DELIVERABLES
Creative Direction
Art Department Management
Brand Management
Brand Education
Print Collateral
Package Design
Publication Design
Digital Collateral
KeyNote / PowerPoint Design
Bilingual Deliverables
Vendor Management
Event Stylist
Sanki Global offers health and wellness supplements that have gained popularity in Mexico through the network marketing business model. When Sanki needed to make a swift and effective move into the US market, they looked to Jina for a total US appropriate brand enhancement. Together with board members and the executive leadership team, Jina conceptualize the new look of all printed, digital, social media, and event collateral.
BRINGING SCIENCE TO LIFE
To educate sales associates and potential customers on the efficacy of Sanki Products, Jina used in-depth research materials from the Sanki lab in Japan, to create a science guide that turned hard data into visual explanations. The science guide proved to be a key sales tool to convert new associates and for associates to better explain the products at home parties.
MASS ADVERTISING
As a multilevel marketing company, Sanki had a monthly schedule of convention style events, plus hundreds of home parties per month, where independent slaes associates needed tools and collateral to assist with selling products. Jina was tasked with creating the look and feel of each months advertising campaign, plus delivering myriad print and digital collateral ranging from forms and brochures, to standing banners to sub-brand programs like “Sanki Wealth Academy” which aided in teaching high impact conversion techniques.
FOOD PRODUCTS NEED PACKAGING
Jina worked with executive leadership to design new packages that assisted customers in understanding what's inside to package. Because the two main products, BelAge and Kronuit, are made up words; and the use / flavor of the product would also be a mystery to a new user, Jina created packaging that made it's contents obvious. As well as applied the overall brand look, plus FDA guidelines, to empower customers to stay in the know.
Along with the web development team, Jina designed many websites that featured the different Sanki sub-brands. Then used that information to create more event and sales collateral.
Orange Coffee Treat
